After last week's post, hopefully you've come with a couple of adjectives that you want to resonate though out your business.
Now I'd like to for you to consider this.
You would consider your business to be which of the following.
1) Lost cost provider - Are you the lowest priced product or service in the market place?
2) Product or service innovator - Do you have the latest/greatest product or service available in your market?
3) Exceptional customer service - Are you the leader in tending to your customers' needs?
Give some thought to these. Consider that you can only be one of these not a combination of two and just like last week, are all your relationships within your business (customers, suppliers, employees, competitors) consistent with being one of these.
Next week, I'll go over the common mistakes that most business owners make in their analysis.
Friday, March 16, 2007
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